Lastolite HiLite Backgrounds Receive Photoshop Guru Scott Kelby's Scott Thinks It's Hot Award

Scott Kelby, editor and publisher of Photoshop User Magazine, Layers magazine, president of the National Association of Photoshop Professionals (NAPP) and the man in charge of Kelby Media Group, has officially declared the Lastolite HiLite to be “Hot!” (LL LB8857, LL LB8867, LL LB8878, LL LB8990)

In his own words, “The ‘Scott Thinks It’s Hot!’ award is kind of like this blog’s (scottkelby.com) ‘Editor’s Choice’ award or ‘Hot Pick’ award, and will only be awarded to products or services that: (1) I fall hopelessly in love with, and (b) I actually use myself. So, if you see that logo on a product in my blog, it has to be just about perfect (well, to me anyway).”

With standards that high, the “Scott Thinks It’s Hot!” award has only been awarded six times since the blog launched in 2007. What did Scott have to say about the HiLite?

“Yesterday I was shooting some shots for a project I’m working on, and I got to use Lastolite’s HiLite background, which gives you, about as simply as I can imagine it could ever be, a perfectly lit, shadowless white background for high-key shots. I got a live demo of the HiLite background at the Imaging USA expo in Tampa back in January, and I bought one right on the spot, but this is the first chance I’ve had to shoot with it. It was so easy to set up, so easy to use, and just so darn clever, that I knew about 5-minutes into the shoot that it was going to get my “Scott Thinks It’s Hot!” Award.”